Cookie Policy
Cookie Policy
Clear information about cookies and similar technologies used on tekdirekt.uk.
Tek Direkt uses cookies and related technologies to operate our website, keep important features working, understand how the website is used and, where you choose to allow it, measure and improve our marketing.
This policy explains what these technologies are, why we use them and the choices available to you.
Essential Cookies
Some technologies are necessary for core website, security, basket and checkout functions.
Your Choices
Where consent is required, optional technologies should only be used in accordance with your choices.
Analytics
Analytics technologies help us understand website performance and how visitors use Tek Direkt.
Advertising
Where permitted, advertising technologies help us measure campaigns and understand their effectiveness.
Cookie Information
1. What Are Cookies?
Cookies are small text files that websites can place on your computer, mobile phone, tablet or other device when you visit them.
They can be used to recognise a device, maintain a website session, remember preferences, keep products in a shopping basket, support account functionality and understand how a website is being used.
The rules can also apply to other technologies that store information on, or access information from, your device.
Cookies
Small files used for functions such as sessions, preferences, analytics and other website features.
Web Storage
Browser storage may be used by website functionality or integrated services.
Scripts & Tags
Code used to provide website functionality, analytics, measurement and integrations.
Pixels & Similar Tools
Technologies that can help measure interactions with websites, services or advertising.
2. Why Does Tek Direkt Use Cookies?
Different technologies perform different functions.
Operate the Website
To provide core functionality such as navigation, sessions, security, basket and checkout functions.
Remember Choices
To remember certain preferences or choices where appropriate.
Understand Usage
To understand how visitors interact with Tek Direkt and identify opportunities to improve the website.
Measure Marketing
Where permitted, to understand the effectiveness of advertising and marketing campaigns.
3. Types of Cookies & Technologies We Use
We group website technologies according to their purpose.
CORE WEBSITE FUNCTION
Strictly Necessary
Used where required for important website functionality such as sessions, security, basket or checkout functions.
CHOICE MAY APPLY
Functional
Used to support additional functionality or remember choices that improve the website experience.
CHOICE MAY APPLY
Analytics
Used to understand website traffic, performance and how visitors interact with pages and features.
CHOICE MAY APPLY
Advertising & Measurement
Used where permitted to measure advertising performance and understand interactions with marketing campaigns.
4. Strictly Necessary Technologies
Some technologies are needed to provide core functions requested when you use tekdirekt.uk.
These may support functions such as:
Website Sessions
Maintaining a working session as you navigate the website.
Shopping Basket
Remembering products placed in your basket while you shop.
Checkout
Supporting functionality required to complete an order.
Security
Helping protect website forms, accounts, sessions and transactions.
Essential does not simply mean useful. A technology must meet the relevant legal requirements before it can be treated as exempt from a consent requirement.
5. Analytics & Website Improvement
We use analytics and website-measurement services to help us understand how tekdirekt.uk is being used and how the website can be improved.
Google Analytics
Google Analytics can help us understand information such as website visits, pages viewed, traffic patterns and interactions with the website.
This information helps us evaluate website performance and identify areas that may need improvement.
Microsoft Clarity
Microsoft Clarity can help us understand how visitors interact with website pages through behavioural measurements and website interaction information.
This can help identify usability issues and opportunities to improve the website experience.
6. Advertising & Campaign Measurement
Where permitted by your choices and applicable rules, advertising and measurement technologies may be used to understand whether advertising campaigns are effective.
Google Ads
Google advertising technologies may be used to measure interactions with advertising and understand whether visits or actions on Tek Direkt followed an advertising campaign.
Microsoft Advertising
Microsoft advertising technologies may be used to measure advertising activity and understand campaign performance.
Your cookie choices matter. Where consent is required for these technologies, they should only operate in accordance with the consent choices you make.
7. Third-Party Technologies
Some website functionality is provided using services supplied by other organisations.
Where those services use storage or access technologies, information may be processed by the relevant service provider in accordance with the applicable settings, consent choices and provider terms.
Analytics and advertising measurement services may be provided through Google technologies.
Microsoft
Website analytics and advertising measurement may use Microsoft technologies including Clarity and Microsoft Advertising.
Website Services
Other technologies may be required by the ecommerce platform or website services to provide functionality, security and customer features.
For more information about how personal data is handled, please read our Privacy Policy.
8. How Long Do Cookies Last?
The duration depends on the technology and its purpose.
Session Technologies
Some technologies operate only for the duration of a website session and expire when the session ends or browser is closed.
Persistent Technologies
Others remain for a defined period or until removed so that they can recognise a device or retain relevant information between visits.
Exact durations vary by technology and provider. Where available, detailed cookie information should be shown through the website's cookie-consent or preference system.
9. Cookie Consent
Where consent is required, Tek Direkt asks for your choice before using the relevant optional technologies.
Accept
You can choose to allow optional technologies presented through the website's consent controls.
Reject
You can decline optional technologies where consent is required without preventing essential website technologies from operating.
Change Your Mind
You should be able to revisit your cookie preferences and withdraw or change consent choices.
If we introduce a new technology or materially change the purpose for which an existing technology is used, we may need to request a new choice from you.
10. Managing Your Cookie Choices
You can manage optional cookies and similar technologies through the cookie-consent controls provided on tekdirekt.uk.
Depending on the consent system displayed on the website, you may be able to:
Accept
Allow the optional categories presented to you.
Reject
Decline optional technologies where consent is required.
Choose Categories
Select which optional categories you wish to allow where category controls are available.
Change Preferences
Return to the website's cookie controls to update your choices.
Important: blocking strictly necessary technologies through browser settings may prevent parts of the website, account, basket or checkout from working correctly.
11. Browser Cookie Controls
Most web browsers also provide controls that allow you to view, delete or block cookies.
Browser options commonly allow you to:
- delete stored cookies;
- block some or all cookies;
- control third-party cookies;
- clear cookies when the browser closes; and
- use private or incognito browsing modes.
The exact controls depend on the browser and device you use.
Browser controls and website consent controls are different. Your browser may provide additional controls over storage on your device, while Tek Direkt's cookie preferences control how optional technologies are used by our website.
12. Cookies & Personal Data
Some cookies and related technologies may involve the processing of personal data or information that can be associated with a device or user.
Where personal data is processed, our Privacy Policy explains:
What We Collect
The categories of personal data Tek Direkt may process.
Why We Use It
The purposes and lawful bases for processing personal data.
Who We Share With
The categories of organisations that may receive personal data.
Your Rights
Your applicable rights under UK data-protection law.
Cookie FAQs
Do I have to accept all cookies?
No. Where technologies require consent, you should be able to make an appropriate choice. Technologies that are genuinely necessary for core website functionality may operate without the same consent requirement.
Will the website work if I reject optional cookies?
Core website functions should remain available, although optional functionality, analytics or advertising-related features may be affected.
What are strictly necessary cookies?
These are technologies necessary for relevant core services or functions, rather than technologies that are simply useful to Tek Direkt.
Does Tek Direkt use analytics?
Yes. Tek Direkt uses website analytics services including Google Analytics and Microsoft Clarity to help understand website usage and performance.
Does Tek Direkt use advertising measurement?
Tek Direkt uses advertising and campaign-measurement technologies including Google Ads and Microsoft Advertising where applicable.
Can I change my mind later?
Yes. Where consent is relied upon, you should be able to change or withdraw your choice through the website's cookie controls.
13. Changes to This Cookie Policy
We may update this Cookie Policy when our website, technologies, service providers or legal requirements change.
Where a change affects a purpose for which consent is required, we may need to ask you to make a new cookie choice.
We recommend checking this page periodically for the current version.
Related Policies
Privacy Policy
How LCOM Ltd trading as Tek Direkt collects, uses, shares and protects personal data.
Contact Tek Direkt
Contact us if you have a question about privacy, cookies or your data.
Questions About Cookies or Privacy?
Contact Tek Direkt if you have a question about this Cookie Policy, our use of website technologies or the way we handle personal data.
LCOM Ltd trading as Tek Direkt
12 Maythorpe, York, YO23 3RF
Company No. 17084470
VAT Registration No. GB515644004
Email: sales@tekdirekt.uk
Telephone: 01904 890308
Customer Support: Monday to Friday, 9:00am–5:00pm